Search performance overview

Does visibility improve, where does it matter, and does it produce outcomes?

Information review

Monthly summary

Jun 15–Jul 13 · 203 shared keywords · mobile · Las Vegas, Henderson, Summerlin

Organic visibility was established at 6.09% across the comparable mobile markets. The target domain gained 74 new Top-30 keyword/location placements during its first usable month of history.

The June 15 baseline contained no target-domain organic ranks. Treat +74 as new measured visibility, not proof that every placement resulted from SEO work.

+22rankings improved

−18rankings declined

+20 / −9new / lost Top-30 rankings

+1.03 ppvisibility · Jul 6–13

Group finding: Windows produced the strongest meaningful weekly gain at +2.17 pp. Areas Served remained the most visible major group at 20.85%, but fell −2.61 pp and needs review.

Location

Device

Keyword group

Snapshot

Visibility Percent

—

Position-weighted; all selected keywords

Ranking in Top 30

—

Top 10

—

Organic results only

Google organic clicks

67+

GSC sitewide extract · Jun 16–Jul 14

Organic conversions

3

GA4 homepage landings · recent 28 days

Rank distribution

Organic rank; 212-keyword denominator

Visibility by keyword group

Jul 13 visibility · Jul 6–13 movement · mean of 3 comparable mobile markets

Keyword group	Keywords	Visibility	7-day Δ	Improved	Declined	New / lost

Location and device comparison

Same keyword universe; comparable definitions

Location	Device	Visibility	Top 10	Top 30	Not found

Analyst findings

Comparison status

Comparable history covers 203 shared keywords across Las Vegas, Henderson, and Summerlin mobile. North Las Vegas and desktop remain current-only until new snapshots accumulate.

Where is the opportunity?

Current Las Vegas mobile snapshot

Keyword	Rank	Demand	Why it matters
window installation near me	#17	20 local / 12,100 US	High national demand; needs local-volume context.
replacement windows las vegas nv	#23	390 local	Large local demand near page-two/page-three boundary.
door installation las vegas	#4	50 local	Already visible; protect and improve.

Interpretation: DataForSEO will provide deterministic local rank snapshots. GSC and GA4 are sitewide actual outcomes and remain visually distinct from location-specific ranking metrics.

Keyword rankings

Required fields only

Location

Snapshot

Keyword	Group(s)	Organic rank	Change	Ranking URL	Search volume

Page performance

Join ranking URLs to actual organic search and conversion outcomes at the canonical-page level.

Canonical URLs

Keyword group

Canonical page	Tracked rankings	GSC clicks	Impressions	CTR	GSC avg. position	GA4 organic sessions	Conversions
/Merged clean + UTM homepage rows	31 Las Vegas mobile snapshot	64	7,688	0.83%	16.7	132	3
/doors/patio-doors/	— No result in selected sample	2	404	0.50%	43.8	2	0
/why-choose-us/	— No result in selected sample	1	238	0.42%	9.8	4	0
/brand/infinity-by-marvin/	— No result in selected sample	—	—	—	—	4	0

Fixed client report

Content structure only. White-label styling and export treatment come later.

No report builder in v1

Organic search performance

Master Craftsmen Las Vegas

July 2026 · Rankings, search demand, traffic, and conversions

Are we improving?

+1.03 percentage points in the latest comparable week.

Across 203 shared keywords and three mobile markets, 22 rankings improved, 18 declined, 20 entered the Top 30, and 9 left it. The first monthly baseline established 74 new Top-30 placements.

Current visibility

6.09%

Mean across Las Vegas, Henderson, and Summerlin mobile · 203 shared keywords

Actual outcomes

132 organic sessions · 3 conversions

Homepage organic landings · recent 28 days

Which keyword groups moved?

Group	Visibility	7-day Δ	Direction
Windows	5.93%	+2.17 pp	+10 improved / −3 declined
Doors	2.65%	+1.86 pp	+6 new / −2 declined
Brands	4.62%	+0.42 pp	+10 improved / −5 declined
Areas Served	20.85%	−2.61 pp	+1 improved / −8 declined

Where is the opportunity?

Keyword	Rank	Demand	Why it matters
window installation near me	#17	20 local / 12,100 US	High national demand; needs local-volume context.
replacement windows las vegas nv	#23	390 local	Large local demand near page-two/page-three boundary.
door installation las vegas	#4	50 local	Already visible; protect and improve.

Analyst findings

Human-written summary: explain material movement, affected pages, likely causes, and recommended action. Do not auto-fill generic commentary.

Methodology

Deterministic rank snapshots are location/device-specific. GSC and GA4 outcomes are first-party site data. Visibility includes all selected tracked keywords; unranked keywords remain in the denominator.

Project setup contract

The minimum controls required to collect comparable, trustworthy snapshots.

Configuration, not decoration

Tracked universe

212 keywords
Multiple groups per keyword
203-keyword bridge to historical AWR data
Canonical target: mastercraftsmenlv.com

Rank contexts

Las Vegas — DataForSEO location 1022639
Henderson — 1022635
North Las Vegas — 1022649
Summerlin — 9198155
Desktop and mobile collected independently

Recommended collection

Weekly Google organic snapshots
Top 30 depth for complete Visibility Percent
Organic and local-pack results stored separately
Estimated DataForSEO rank cost: $3.05/run
Collection failures visible; never treated as “not ranked”

Connected outcomes

GSC property confirmed
GA4 property 501379087 likely active; confirmation required
UTM and trailing-slash normalization required
GSC and GA4 freshness shown separately

Client reporting

Fixed outcome-focused report
Client logo and report identity
Share/export
Human analyst findings
No drag-and-drop builder in version 1

Explicitly excluded from version 1

Competitors, backlinks, site audits
AI recommendations and generic summaries
Google Maps rank grids
Alerts, billing, and multi-engine tracking
AI Mode in the primary client report